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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience |  | Author: Carmine Gallo
Publisher: McGraw-Hill
Category: Book
List Price: $21.95
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Rating:  55 reviews
Sales Rank: 1162
Media: Hardcover
Edition: 1
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 8.3 x 5.8 x 1
ISBN: 0071636080
Dewey Decimal Number: 658.452
EAN: 9780071636087
ASIN: 0071636080
Publication Date: September 11, 2009
Availability: Usually ships in 1-2 business days
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Product Description
âThe Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.â âCliff Atkinson, author of Beyond Bullet Points and The Activist Audience Apple CEO Steve Jobsâs wildly popular presentations have set a new global gold standardâand now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as youâll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobsâs performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, youâll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. âNo other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.â
--Rob Enderle, The Enderle Group âNow you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
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| Customer Reviews:
Showing reviews 1-5 of 55
 A book a speechwriter can love October 30, 2009
Ian D. Griffin
22 out of 22 found this review helpful
The Presentation Secrets of Steve Jobs is a book that a speechwriter can love. Gallo quotes from sources such as Nancy Duarte's slide:ology: The Art and Science of Creating Great Presentations and Garr Reynolds' Presentation Zen: Simple Ideas on Presentation Design and Delivery. He even has a sidebar on JFK speechwriter Ted Sorensen's influence on Barack Obama titled, "What the World's Greatest Speechwriters Know."
The message of this book is that Jobs' extraordinary impact is based on his authenticity and his passion for his company's people and products. Most presenters can't claim to be the CEO of an archetypically cool Silicon Valley company.
Neither can they get away with wearing faded jeans, sneakers and a turtleneck onstage. But simply everyone with a product or service that improves people's lives has a story to tell. Gallo's book explains in detail how Jobs presents his story so that his passion shines through and ignites the audience. It's Gallo's claim that anyone can learn how to deliver an "insanely great" presentations.
The "secrets" that make Jobs so effective onstage include the usual stage tips taught by presentation coaches: Make eye contact with the audience, use vocal variety and know the power of a well-timed pause. But the majority of the book analyzes the structure, rather than the delivery techniques, of major keynotes Jobs has given at Macworld and elsewhere over the years. This makes the book of inestimable value for anyone who needs to understand the nuts and bolts of writing a speech.
Performance piece
When Steve Jobs takes to the stage he often tells dramatic stories, so it's appropriate that the book itself is structured as a three-act play. Act 1 tells how to create the story, Act 2 tells how to deliver it, and Act 3 stresses the importance of rehearsal. Gallo adds "Director's Notes" that summarize each chapter (or scene), and he introduces a cast of supporting characters.
Organizing the book in this way also reinforces the importance of telling a story in three parts; of delivering a speech with three messages. In fact, Gallo concedes, the chapter on the effectiveness of breaking a speech into three "could easily have become the longest in the book."
Speechwriters' playbook
The book is a playbook for writing a great speech. Jobs and his team start scripting a speech long before firing up PowerPoint or, in their case, Keynote software. They settle on an attention-grabbing headline ("The world's thinnest notebook"); then they decide on the three key messages; develop analogies and metaphors; and scope out demonstrations, video clips and cameo guest appearances.
Next they develop the "plot" of the speech, setting up an antagonist (Microsoft or IBM in the early days), dressing up numbers and including plenty of "amazingly zippy" words. Finally, they script a memorable "holy smokes" moment that people will talk about long after the event ends. The slides they eventually create are heavy on images and light on text and bullet points.
Live action video
A book alone will go only so far. If you've never actually seen Jobs present in person, then you haven't experienced the "reality-distortion field" his charisma and eloquence creates in the auditorium. Gallo has this covered.
The book's end notes provide URLs for some of the 47,000 [...] video clips showcasing Jobs and clearly demonstrating the techniques discussed. Viewing the videos compensates for the poor-quality monochrome photos of Jobs onstage-the one disappointment in the book.
Learning from his mistakes
To counteract any feelings of inadequacy you might have after watching Jobs deliver a flawless keynote, do a quick search on YouTube for "Apple Bloopers" and you'll see that, even for Steve Jobs, things don't always go well onstage. Demos fail, screens freeze, and he stumbles over words. But as with any masterful presenter, Jobs remains calm.
Even if the speeches you write or deliver are not destined for "insane" greatness, they'll be much, much, better for having read Carmine Gallo's insanely great book.
Insane about making you care October 20, 2009
John Harriman (Montana, United States)
24 out of 28 found this review helpful
Too bad I bought the Kindle version. I love writing in margins and highlighting in yellow.
I'm not just reading this book; I'm devouring it. I'm condensing it to use in my work, especially my writing, but also in my presentations. In fact, I'm going to use this stuff in debates at the conference table during a meeting and blow away the people who torment me. They're doomed to humiliation. Toast, I tell you.
The content:
Create stories. Intro the villain. Talk in threes.
Send in the hero to solve the problem and banish the villain. Above all, always remember (and don't ever forget) people don't care about you, your product, your needs . . . as much as they care about themselves. So don't bore them about you, your mission, your data.
So. Give people personal reasons to read your writing, to listen to your presentation, to buy your product. Let them know why they should care. Make them fear to be left out of your influence. Remember, it's all about them.
All this, and I'm only a third way through the book. Forget about Steven Jobs and computers and PowerPoint. This book transcends all those things to get to the elegant simplicity in how to reach out and recruit people to your side. Already, I've hit upon the secret to why writing works, why it sells and why no writing book I know of has ever attacked the problem from Carmine Gallo's POV. So I'm writing about it (elsewhere). It's not about the writer, not about the written or spoken product, even. It's about the reader, the listener, the customer, the you you should care about recruiting.
More than care, I love, love, love the useful insights of this book. I got a book of my own out of this book that's so powerful because it takes its own advice.
Oh, and I almost forgot. Be passionate.
PS: I'm not Carmine's uncle or anything. I don't know him, can't vouch for him (to borrow a line from Fargo). Not a shill here, just a guy who hasn't run across a book this useful in a long time.
Job's presentations never fail to thrill me October 29, 2009
Senior executive (Chicago, IL)
6 out of 6 found this review helpful
I have been associated with Apple for eight years and have attended many of Steve Job's presentations. This man is a masterful presenter who knows how to lead his audience from dissatisfaction or satisfaction to genuine excitement. The analysis provided by the author captures the essence and specifics of Job's speaking brilliance.
Fantastic guide to presentation skills and personal brand marketing November 13, 2009
Tony Deblauwe (San Francisco, CA)
3 out of 3 found this review helpful
Today's business environment is so cluttered with messages, pitches, copy-cats, and general information overload that many new and fresh ideas sit in obscurity. The need for individuals to communicate and influence others is more critical in an age of sound bytes and 24/7 headlines.
Presenting your ideas with purpose and meaning is at the heart of Carmine Gallo's book, The Presentation Secrets of Steve Jobs: How To Be Insanely Great In Front of Any Audience. Modeling off Steve Jobs (the icon), Gallo successfully deconstructs the formula for making any presentation a winner. Whether you're objective is to pitch a product or service, or advance your career, the simple elements described in the book can be applied by anyone at any level.
Gallo teaches you how to rise up through the noise. For example, he outlines the back-end processes such as planning with paper and pencil to craft your story. It's not about the beautiful PowerPoint slidedeck - it's about convincing people why they should care about you. Without that (mixed in with strong dose of personal passion) you go nowhere. In the workplace success goes to the evangelist who creates the roadmap that gets everyone's buy-in. This is true of leaders as well as individual contributors.
Gallo goes on to layout how to present information in digestible chunks suggesting the use of headlines and Twitter length messages to create key points that stick. In other words, if you build the experience they will come. Seems simple enough, but many of us trip over ourselves trying to get the task part of our pitch down and overlook the heart of the message. People gravitate to you when you can solve a problem and create a change and that's what Steve Jobs does and so can you.
My review copy of this book is riddled with highlighter and post-its. Every chapter has a plethora of gold knowledge nuggets that I will be practicing every chance I get. True to Gallo's style, the book is formatted with chapter end summaries (Director Notes) and an easy to follow flow and format. If you ever wanted to know how Steve Job captivates crowds, but more importantly, how to harness his techniques for your own success, read this book immediately!
Buy and read this book. November 18, 2009
Reg Nordman (Vancouver, BC Canada)
3 out of 3 found this review helpful
McGraw Hill is sending me these incredible books. This one is a jewel for any one who gives presentations.
For quite some time Rocket Builders has been using techniques such as Gallo explains which we gleaned from watching Jobs and Obama perform, reading Guy Kawasaki's guide as well as Presentation Zen and Nancy Duarte's work. This one is a good easy to read book which benefits from the author, Gallo, being a journalist.(Are my preferences showing? )
You will learn the power of three as it helps you build up a framework to really communicate your story. He lays out the tips that the other pros espouse such as images before words and simplify simplify. Again we hear that the last thing you do is build your slides and just banish all bullets. You also see the famous readability index test that compares Jobs to Bill Gates. Jobs incredible work ethic wrto practising and delivery is also laid out for you. All this and more makes this a worthwhile investment to buy and read this book.
Showing reviews 1-5 of 55
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