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Kia
Commercial
Kia Optima
and Sedona Receive Strategic Vision Total Value Awards
News Source : Kia Motors
Corporation
Seoul, Oct 10 2006 (Korea Newswire)-- Owners of the all-new
Kia Optima sedan (known as ‘Magentis’ in some countries) and
Sedona minivan (known as ‘Carnival’ in some countries) have
expressed extreme satisfaction with their new cars as both
products earned top honors in their respective categories in
Strategic Vision's 2006 Total Value Index (TVI). The San
Diego-based research firm’s calculations correlate various
economic issues with the overall quality of the ownership
experience.
Strategic Vision surveyed more than 64,000 new car buyers
who purchased their vehicle between October 2005 and March
2006, asking an array of questions about their first 90 days
of ownership. Components of Total Value include reliability,
warranty, anticipated resale value and durability.
"The Total Value Awards are a significant achievement
because they are a direct reflection of the positive
experience Kia owners are having with their new vehicles,”
said Len Hunt, executive vice president and COO, Kia Motors
America. "The all-new Optima and Sedona offer high levels of
comfort, convenience and safety at a tremendous value, and
is further proof of the excitement our next generation
products are delivering to the brand.”
The Sedona minivan earned a five-star crash safety rating
from the U.S. Department of Transportation’s National
Highway Traffic Safety Administration (NHTSA) and was
awarded the Gold Top Safety Pick for its impressive
performance with top ratings in frontal, side and rear
impact crash tests by the Insurance Institute for Highway
Safety (IIHS). Sedona combines great value with a high level
of standard features and equipment, including class-leading
horsepower, fold-in-the-floor third row seating and three
separate climate zones. The first generation Sedona received
Strategic Vision Total Value Awards in 2002 and 2004.
With six standard airbags, the new Optima continues Kia's
commitment to offering the highest level of standard safety
features in all of its vehicles, and the sedan received a
“Good” rating - the highest possible - for the rear and
frontal offset crash tests from the Insurance Institute for
Highway Safety (IIHS). Completely redesigned in 2006, Optima
offers consumers a generous list of desirable features and a
distinctive exterior design, blending modern and sporty
styling cues for distinctive character both inside and out.
Kia Motors Corporation (www.kiamotors.com or www.kia.com) --
one of the fastest growing automakers in the world -- was
founded in 1944 and is Korea’s oldest manufacturer of motor
vehicles. As part of the Hyundai-Kia Automotive Group, Kia
aims to become one of the world’s premier automotive brands.
Kia’s 14 manufacturing and assembly operations in 9
countries produce more than 1.3 million vehicles a year that
are sold and serviced through a network of distributors and
dealers covering 160 countries. Kia today has over 32,500
employees and annual revenues of almost $16 billion. It is
the major sponsor of the Australian Tennis Open and an
official worldwide sponsor of the Davis Cup. From 2007 to
2014, Kia will be an official automotive partner of FIFA --
the governing body of the FIFA World Cup. Kia Motors
Corporation’s brand slogan -- “The Power to Surprise” --
represents the company’s global commitment to surpassing
customer expectations through continuous automotive
innovation.
