San Bruno, Calif., Aug 23 2006 (Korea
Newswire)-- YA Entertainment LLC, a home entertainment
company and exclusive licensee and publisher of popular
Korean TV drama programming on DVD with English subtitles in
North America, released today the long awaited Korean TV
drama series, “Glass Slipper.” This popular 40-episode
series is described as the quintessential Korean TV drama
with one of the most unforgettable endings in Korean drama
history.
“Glass Slipper” received a 41.8% viewership rating during
its original broadcast in 2002. The “Glass Slipper” series
tells the tale of two orphaned sisters separated as children
and their eventual reunion as adults. An uplifting story
about “beating the odds,” “Glass Slipper” possesses all the
essential elements that continue to attract viewers to
Korean dramas from around the world.
Currently, over 25 million American households have access
to popular Korean TV dramas through cable and local TV
channels. Americans are increasingly drawn to Korean dramas’
emotionally engaging storylines and intriguing characters.
This is part of the growing awareness of the ‘Korean Wave,’
referring to the popular trend of South Korean movies and TV
dramas embraced by audiences worldwide, including those in
China, Japan, Mexico and Egypt.
“Korean TV dramas are first class entertainment. These
heartwarming, inspirational and refreshing dramas teach
valuable lessons the whole family can enjoy,” said Tom
Larsen, President, YA Entertainment. “Americans are just
catching up to the phenomenal popularity of the Korean
dramas. The ‘Korean Wave’ and high quality K-dramas have
captivated worldwide audiences, including a growing
viewership in the U.S. turned off the “shock driven”
television and cinema of today.”
As evidence of the growing mainstream appeal of the Korean
TV dramas, a recent survey conducted by YA Entertainment
showed that 91% of Korean TV drama viewers in the U.S. are
not of Korean descent and more than 60% were over the age of
40. “Glass Slipper” is now available at select national
retail chain stores, online at Amazon.com and YesAsia.com as
well as 400 independent video stores. In addition to “Glass
Slipper,” YA Entertainment will also be releasing “Palace”
and “My Girl” before the summer ends.
About YA Entertainment
YA Entertainment LLC, a home entertainment company, is the
exclusive licensee, publisher, and distributor of popular
Korean TV drama programming on DVD with English subtitles in
North America. The company also provides such value-added
services as the creation of packaging, subtitling, DVD
authoring, design, and warehousing. The San Bruno,
Calif.-based company’s DVD collection is available at
selected national retail chain stores as well as Amazon.com,
YesAsia.com, over 400 independent video stores and 150
specialized bookstores. To become a reseller, contact
sales@yaentertainment.com. For more information, visit
www.yaentertainment.com. |
